I’m probably late to the party with this – but … it is without a doubt the greatest commercial ever made.
We’re not talking good – this is the one that will be sent around offices for the next 5 months. It has virtually everything needed for it to become the next major viral effort out there – and I am sooooo glad to see they got Bruce for it. Because… let’s face it… Bruce IS it.
But then… Bruce has always had it. Let’s face it – this is the man who invented it. The man who was born with it – and because of it – he will never die. It defines him – and in a way, he defines it.
Those of us who have it – have always know this about that – and we know that because we have it. See, you can have all the this and that – and still never have it. Bruce has it. I have it. Do you? You’ll know it, if you have it.
That’s is how Old Spice needs to play this – because – let’s face it … Once people know they have it they’ll do everything they can to show they have it just to prove they have it — which is kind of funny because if you have to prove you have it – then you ain’t got it.
But then … Bruce knew it would work this – when he did it… which is why we have it.
Consider it. Ponder it. Think about it.